10 Steps to Building Your Personal Brand on Social Media

10 Steps to Building Your Personal Brand on Social Media

Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behavior offline.

Building your personal brand on social media takes some work, but it could land you your next job opportunity or help you to foster valuable connections. Follow the ten steps below to ensure your online branding is working for you.

           1. Fully Update Your Social Media Accounts

Decide which social media accounts you are going to focus on, and delete any old accounts that you are no longer using. For the networks you will be using, make sure all of your information is complete and accurate. This will help you to build traffic to the networks you want to showcase your work. It can also remove any potential “questionable” content from years past that doesn’t have a positive effect on your professional image. 

​2. Identify Your Area of Expertise

Everyone's an expert at something - whether it’s content marketing or having an encyclopedic knowledge of your favorite TV show. Is it time for you to experiment a bit more? What type of content have you created that your followers have responded to most? Can you replicate this with other similar content? The more unique and engaging content you create on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field.

3. Make Posting Easy with Apps

Forgotten passwords, busy day jobs and content creation; maintaining an online presence can be time-consuming; but there are many social media apps at hand to make life easier. Sprout, and Hootsuite all connect to your social media networks and allow you to cross-post across different social networks and schedule posts; removing the need to login to multiple websites. Most major social media networks, including Twitter, LinkedIn, and Facebook are compatible with these applications. 

4. Share Content on a Regular Basis

In the early days of social media, the more you posted the more engagement you could drum up. Today, however, over-posting leads to fatigue and annoyance. You want to keep the lines of communication open with your audience, but you also don’t want to overshare so much that you look desperate. The sweet spot is posting around 3-4 times per week for individuals.

There will be days when you don’t post, and that’s perfectly fine. Analyze the data associated with your posts and identify a pattern that works for you. If you’re having trouble finding content to share and want more insight into what’s popular among users, try searching via hash tag on Twitter, using news aggregate sites like Feedly, or signing up for Google Alerts. 

5. Create & Curate Engaging Content

Re posting  others’ content is usually a clever thing to do, however it’s no longer all you have to be doing to construct your personal logo. You also need to percentage content that you’ve written yourself, to demonstrate your know-how within your enterprise. This sort of content material indicates you have know-how of the ultra-modern developments in that enterprise and the way it is evolving.

In case you need to talk approximately your organization on-line, make certain you get admission to your organization’s social media guideline earlier than doing so. Many groups encourage employees to share their content; however others may be very strict in prohibiting personnel from advocating for their brand. Touch your HR department for more information.

6. Import Your Contacts

You might be amazed to see how many people you already know on the social media networks you’re using. There may be tens, or even hundreds, of people with whom you haven’t yet connected with. Import your email contacts from Gmail or Outlook, or contacts from your phone book, into your social networks to find out how many connections you’re missing. LinkedIn, Instagram, Facebook and Twitter all allow for a free import of a certain number of contacts. 

7. Keep it Positive

You now know some of the things you should be doing on social media to build the best social impression for yourself, but do you know to keep that impression a positive one? Think of your social media interactions and content creation as part of a resume of your work and a reflection of your professional attitude and overall personality. Avoid inflammatory religious or racial comments, and be careful when making political commentary those others may consider offensive.

If you have concerns about not being able to voice your opinions to the extent you wish, consider creating two sets of social media accounts: one for private use (say whatever you want), and one for personal use (in which your responses and shares are heavily calculated). Keep your personal pages private to just close friends and family, and use your professional accounts to build new connections and career opportunities. 

8. Find & Join Groups

Facebook and LinkedIn both provide hundreds of possibilities to enroll in groups focused on precise industries or topics. Use the quest bar on each network to find companies which might be linked on your specific vicinity of expertise, then you definitely will be capable of share your insights and build authority round your personal brand. Remember the fact that enterprise groups can be overcrowded along with your competitors, so smaller, subject matter-based companies can be extra fruitful in terms of reaching your target market.

Social Media Groups Can Help You:

• - Challenge and motivate yourself

• - Push you to achieve your goals

• - Get ideas

• - Receive feedback

• - Gain confidence

• - Expand your skills

• - Test your knowledge

• - Develop leadership skills

• - Help others

• - Discover new opportunities 

      9. Keep Your Brand Voice, Image & Tone Consistent

You’ve likely already figured out that sticking for your defined character is essential. If a famous political commentator abruptly and significantly switched events, no question he or she would lose quite a few enthusiasts in a single day. You need to additionally remain constant with your thoughts and the approaches you present them so that you’re memorable and honest.

   10. Study Influences

Connecting with and participating with affects is an exquisite way to get your brand acknowledged, but it does take some time. You need to spend time growing relationships with influences before they’ll see you as an expert.

LinkedIn is a great place to discover and engage with other experts on your industry, as are several influence advertising and marketing tools. When you’ve found the top influences for your area, analyze their networks, posting behavior and content to decide what you could be doing higher.

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